How to celebrate a quarter-century in the real estate market? For the Crestyl developer group, we created a gift truly worthy of such a milestone – their own fully licensed edition of MONOPOLY.
As with all our custom editions, this project went far beyond mere cosmetic changes. We tailored the entire game mechanics to the world of real estate development. Players don't just buy houses; they build entire neighborhoods. Instead of Chance cards, they calculate "Revenues", and on the game board, they aren't just buying any streets—they are acquiring iconic projects from Crestyl’s portfolio, such as Savarin, Hagibor, or DOCK.
How to celebrate a quarter-century in the real estate market? For the Crestyl developer group, we created a gift truly worthy of such a milestone – their own fully licensed edition of MONOPOLY.
As with all our custom editions, this project went far beyond mere cosmetic changes. We tailored the entire game mechanics to the world of real estate development. Players don't just buy houses; they build entire neighborhoods. Instead of Chance cards, they calculate "Revenues", and on the game board, they aren't just buying any streets—they are acquiring iconic projects from Crestyl’s portfolio, such as Savarin, Hagibor, or DOCK.
The result is a limited edition that organically bridges the company's history with the legendary Hasbro brand. The game itself serves as a perfect metaphor for the firm’s journey—from the very first roll of the dice, which required courage and vision, to its maturity today, defined by responsibility, aesthetics, and comfort.
The result is a limited edition that organically bridges the company's history with the legendary Hasbro brand. The game itself serves as a perfect metaphor for the firm’s journey—from the very first roll of the dice, which required courage and vision, to its maturity today, defined by responsibility, aesthetics, and comfort.
Client Perspective
We spoke with Tereza, Marketing Manager at Crestyl, about the project’s development and the overall experience of our collaboration.
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